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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, marketing and Web 3. Subscribe to our newsletter to make sure you don't miss anything.
Claude Goes Right After ChatGPT: Anthropic v. OpenAI

Anthropic has unveiled "Team," an enterprise version of its AI chatbot Claude. It's designed to cater to businesses across various sectors such as technology, financial services, and health care. The offering (market priced at $30/per month) includes all of Anthropic's advanced Claude models, admin tools, and the ability to process extensive documents. Continue Reading →

They Virtually Like You, They Virtually Really Like You!

Need to show someone that you are very, very popular? Need social validation to boost your self confidence while out for the evening with your friends? Want 20,000 viewers to interact with you right now? You're just a few taps away. Head over to your favorite app store and download a "fame experience simulator" app. Continue Reading →

Now, ChatGPT Really Remembers

Memory allows ChatGPT to act more like a digital assistant than a task-oriented chatbot. Potential uses include remembering formatting preferences, professional/personal context for better answers, and improved recommendations (like what books you’ve previously read). Continue Reading →

Making Your LLM Yours: Enhancing LLMs with External Signals

Big foundational models like GPT-4, Gemini, Claude, and Llama -- aka large language models or "LLMs" -- are awesome, but they are not experts in your business. They are also available to all of your competitors, so creating competitive advantage requires you to train your subject matter experts to get the most out of the AI and to augment your LLMs to be as relevant to your business as possible. One of the most effective ways to augment an LLM is with the addition of external signals, which are various types of real-world data and information that can be used to influence and improve the performance and relevance of LLMs. Let's take a high-level look at how external signals can transform LLMs, making them more relevant, responsive, and ultimately, more useful. Continue Reading →