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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, marketing and Web 3. Subscribe to our newsletter to make sure you don't miss anything.
Making Your LLM Yours: Enhancing LLMs with External Signals

Big foundational models like GPT-4, Gemini, Claude, Llama (aka large language models or "LLMs") are awesome, but they are not experts in your business. They are also available to all of your competitors so, creating competitive advantage requires you to train your subject matter experts to get the most out of the AI, and to augment your LLMs to be as relevant to your business as possible. Let's take a high-level look at how external signals can transform LLMs, making them more relevant, responsive, and ultimately, more useful. Continue Reading →

AI at its Worst

In a disturbing exploitation of AI, former Pikesville High School athletic director Dazhon Darien was arrested for allegedly impersonating the school's principal using AI voice synthesis to disseminate false racist and antisemitic statements. The synthetic audio, widely shared on social media, inaccurately portrayed the principal expressing derogatory views about Black students and the Jewish community, triggering widespread condemnation and significant disruptions at the school. Continue Reading →

AI Is Changing SEO. Should You Be Worried?

We're starting to see a disturbing trend emerging as generative AI content starts to infiltrate Reddit. ReplyGuy is a blatant example, advertising itself as a tool that simulates human interaction to seamlessly insert product mentions into Reddit discussions. ReplyGuy is one of dozens of such services. Continue Reading →