MediaBytes - Monday August 18, 2008 - 1 Comment
How Technology Is Costing Companies Millions: MediaBytes with Shelly Palmer August 18, 2008
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Read Shelly’s commentary “How Technology Is Costing Companies Millions . . . Maybe Billions” on the blog.
Watch Shelly’s commentary on NBC’s (NYSE: GE) Olympic numbers for Broadband and Mobile.
BUSINESS WEEK (NYSE: MHP) is set to bring topic pages to the web. Dubbed Business Exchange, the new site will serve as an aggregator of unique content from blogs and competing web sites, as well user-generated content. Combining elements of social networks, wiki’s, web aggregators and blogs, Business Exchange’s experiment with content aggregation could change the way major publications communicate.
The FCC is getting closer to making a decision on the future of white space. The spectrum, described by GOOGLE (NASD: GOOG) CEO Eric Schmidt as “Wi-Fi on steroids”, will become available after the transition to digital television on February 18th, 2009 and could signal the beginning of a new era in mobile technologies. Of course, white space has had its naysayers, the Broadcast industry, who is adamant that use of the spectrum will compromise its ability to communicate quality programming.
According to the PEW RESEARCH CENTER, Television is still the leading source of news in America. While newspaper numbers continue to decline and online numbers increase, television news ratings have remained rather steady. The Pew Center’s research also shows that more users are integrating the internet with traditional media sources, for a more comprehensive experience.
NBCU (NYSE: GE) is set to release a web-only show featuring Rosario Dawson today. While web only shows are nothing new, “Gemini Division” is a prime example of a studio utilizing a Hollywood budget ($2 million for 50 webisodes), a Hollywood star (Dawson) and a major backer (NBCU). “Gemini Division”, which will air on NBC.com, also has the backing of CISCO, INTEL, MICROSOFT and UPS, some of which were written into the show.
Comments
One Response to “How Technology Is Costing Companies Millions: MediaBytes with Shelly Palmer August 18, 2008”MK August 18th, 2008 9:27 am
Customer Loyalty (we are sentimental fools if we have it, because
modern companies have neither customer- nor even employee-loyalty)
Yes, I’ve gone through almost that same scenario (but, sadly, with
no executive assistant). However, aren’t you being sentimental?
Your calculation does not include the enormous cost the company
would incur if it tried to actually staff itself appropriately even
with just enough employees to actually do what it’s mission
statement says it is doing, let alone train, and retain them.
Compared to the costs of that old fashioned business model, losing
one customer, no matter how valuable, is peanuts!