The Future of Targeted Online Advertisements: MediaBytes with Shelly Palmer, July 9, 2008

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Watch Shelly’s commentary on the future of targeted online advertisements.

NBCU (NYSE: GE) CEO Jeff Zucker is expected to be a popular man at the Allen & Co. media conference this week in Sun Valley, Idaho. One source noted that “Zucker’s made it pretty clear that he’s looking to do deals and remake NBC’s overall approach.” Rumor has it that Zucker could be in talks with TIME WARNER (NYSE: TWX) CEO Jeff Bewkes and LIBERTY MEDIA’s (NASD: LCAPA, LCAPB) John Malone about a selling NBC.

YAHOO (NASD: YHOO) and GETTY IMAGES (NYSE: GTI) announced that they have teamed up to combine FLICKR with GETTY’s search function. Getty editors will search Flickr, an online photo community, for relevant photos and invite photographers to join the Getty program and legally license photos. Over time the deal could legitimize thousands of Flickr amateur photographers.

GOOGLE (NASD: GOOG) is trying to raise ad revenue at YOUTUBE by selling more video and display ads. While Google experiments with the proper advertising format for the online video community, Google CEO Eric Schmidt noted that Google still hasn’t figured out the best way to monetize YouTube. As of right now, Google expects YouTube to make roughly $200 million by the end of the year.

WALL STREET JOURNAL’s (NYSE: NEWS) Walt Mossberg reviewed APPLE’s (NASD: AAPL) new 3G iPhone and noted two significant draw backs; cost and battery life. Mossberg noted that the battery on the new 3g iPhone drained much quicker than the battery on the original iPhone, while the rising cost of AT&T’s data plan significantly increased the total cost of the phone. On the positive, Mossberg notes that the email function is 3 to 5 times faster than that on the original iPhone.